YWFT Hugo has a broken, scrawled quality that commands the viewer's attention by making them slightly uneasy: who is responsible for this crazy script, and more importantly, are they a safe distance away? At the same time, YWFT Hugo radiates a childlike innocence and joy, big sloppy blocks haphazardly forming words.
That's the power of YWFT Hugo—it can go either way depending on your context. Its urgent simplicity and unique staggered quality make it the perfect choice for poster art, web design, packaging, educational tools, social media, art projects, branding, magazines...wherever you need a sloppy, blocky, abstract print.
